Japanese Brewery Introduces "Space Beer"

[Potoooooooo]

http://www.popsci.com/military-aviation-space/article/2008-05/japanese-brewery-introduces-space-beer
Taking beer-making to a whole new sphere, Japan's famous Sapporo Holdings Ltd. plans to launch a beer in November that's literally from out of this world. The brewery will collaborate with scientists at the Okayama University in Japan to concoct this unearthly beverage from a third generation of barley grains that spent five months on the International Space Station in 2006

[LampreyMoose]

I'm guessing over $100 a beer.

[WCH]

What exactly do they think the benefit in terms of flavour is going to be from growing barley in space?

[Dirge]

What exactly do they think the benefit in terms of flavour is going to be from growing barley in space?

Image is everything.

[Trout]

What exactly do they think the benefit in terms of flavour is going to be from growing barley in space?

Obviously you do not understand why Coors is so popular.

[WCH]

Obviously you do not understand why Coors is so popular.Because it's cheap and a lot of beer drinkers don't care what their beer tastes like so long as it gets them drunk?